Our Story
You've Found Deepwater.
Doesn't matter where you came from, or how you got here. You've found Deepwater. Here's how it works:
Ever watch that '80s show The A-Team? Four badass operators roam the city in a black van, solving impossible problems for people who can pay.
We're kind of like that. (Still working on the van.)
We're a crew of badass marketers who once held senior positions at a giant marketing corporation — Agora, a ~$2-billion institution where we learned direct response from some of the best copywriters and marketers alive. In July 2016, we struck out on our own.
We're precision marketers. We use the internet and AI to find the exact prospects you want — say, a homeowner in a specific zip code, earning $125k+, in a $600k+ home, between 40 and 59, itching to improve their property — and put your offer in front of them in a way that really pops. They respond. By the thousands.
Then we found our obsession: luxury outdoor living.
It started simply — contractors were starving for good leads, and almost nobody knew how to generate them well. We caught the leading edge of the outdoor living wave, and blew up a few genuinely game-changing products.
Then COVID hit, everyone poured money into their homes, and the trend didn't just hold — it exploded. It hasn't slowed since.
So we did what almost no agency will: We said no to everything else. No doctors. No lawyers. No plumbers. No roofers. We went an inch wide and a mile deep — obsessing over one keystone product, the motorized pergola, until we understood it better than anyone alive.
(Screens and decks came later, and only because they make the same customer's LTV worth far more.) Ten years and $25 million in ad spend later, we still feel like we're just scratching the surface.
We're Problem-Solvers First. The Marketing Is Just Where It Started.
Leads were only the beginning. Every time our clients hit a wall, we built the fix:
They couldn't reach their leads fast enough
we built an AI lead follow-up system that works every lead in seconds, around the clock.
Sales became the bottleneck
we engineered the sales tools and process to help them close more.
Great salespeople were scarce
we built headhunting campaigns that poach top producers from the competition.
Installs backed up
so we built installer recruitment campaigns, too.
We're not your ad agency. We're your growth and scaling partner — already three steps ahead of the problem you're staring at today.
So… how much do we cost? In a sense, nothing.
Other agencies cost their clients. We make our clients rich. (Though yes — we charge higher-than-average rates. The best never come cheap.)
We're also almost always booked up, and we're very picky about who we let in. One elite team per market. Nothing personal.
The Team
The Team Behind the Machine
An elite team — by design. (Hover any card to see what they do.)
Josh
Co-Founder
Co-Founder
Josh
President. Runs company strategy, sales, and client growth coaching. Obsessed with innovating and delivering high value client programs.
Tim
Co-Founder
Co-Founder
Tim
CEO and COO of Deepwater. Obsessed with creating and engineering cutting-edge tools, systems and marketing strategy to help clients succeed.
Curt
Director - Client Marketing
Director - Client Marketing
Curt
Makes sure everything we promise actually gets delivered — an endless supply of leads for clients. In charge of R&D on all the latest marketing and lead-gen strategies.
Jay
Director of Technology
Director of Technology
Jay
Architects the systems, data, and AI that make our machine run faster and smarter than anything else in the space.
Rich
Setup & Onboarding Manager
Setup & Onboarding Manager
Rich
Gets new partners set up and launched fast and keeps them moving — the first friendly expert every dealer meets.
Len
Billing Specialist
Billing Specialist
Len
Keeps the back office tight so the front line can focus on growth.
Rea
Lead Gen Specialist — Social & Google
Lead Gen Specialist — Social & Google
Rea
Manages social media ad campaigns — optimizing, adjusting, and keeping the leads flowing.
Lady
Lead Gen Specialist — Social
Lead Gen Specialist — Social
Lady
Manages social media ad campaigns — optimizing, adjusting, and keeping the leads flowing.
Jorge
Creative & Content Manager
Creative & Content Manager
Jorge
Drives the Deepwater creative engine. Directs the video team and the content pipeline — every scroll-stopping ad that feeds the lead machine ships through him.
Emiliano
Creative Video Specialist
Creative Video Specialist
Emiliano
A.I. video master. Turns raw footage into the scroll-stopping creative that fuels the ads.
Mark
Creative Video Specialist
Creative Video Specialist
Mark
Crafts the visual stories that fuel the viral ads that bring in leads.
Ella
Map & Lead Gen Specialist - Social
Map & Lead Gen Specialist - Social
Ella
Manages the social media buying team responsible for generating leads for our clients.
“Jean Claude”
AI Workhorse
AI Workhorse
“Jean Claude”
Yes, we put our AI “employee” on the team page. We don't just talk about being masters of AI — we live it. Jean Claude manages our AI workforce doing the job of 10 humans… developing winning ads, researching new marketing trends, compiling KPI reports for clients… and much more.
Core Values
Deepwater's Core Values: The Four I's
Four words run everything we do.
Initiate
Our default mode is ACTION. Our mantra is “Progress, not Perfection.” Ready, Fire, Aim.
Innovate
Our drive for R&D is RELENTLESS. Constant enhancement of our skillset is vital to our success and our clients' profitability.
Iterate
We operate a FLYWHEEL for maximum return. All work is leveraged beyond its immediate use. It's how our clients have scaled to eight-figure months.
Impress
Our team is ELITE. Our results are ELITE. We “WOW” people with our results, or we don't do it at all.
This is who we are. Now see what we've built —
See the Programs